Confirmation Bias | 1031 Portal

Confirmation bias is a cognitive bias that refers to the tendency of people to favor information that confirms their beliefs or hypotheses, while ignoring or undervaluing contradictory information. According to some sources, researchers such as Leon Festinger, Albert Bandura, and Daniel Kahneman have made significant contributions to our understanding of confirmation bias. For example, Leon Festinger's theory of cognitive dissonance provides a framework for understanding how people respond to contradictory information. Additionally, Daniel Kahneman's work on prospect theory has shed light on the role of cognitive biases in decision-making.